Showing posts with label Air India. Show all posts
Showing posts with label Air India. Show all posts

Tuesday, August 7, 2007

Air India cabin crew to get new designer uniforms

Air India logoEarlier this year India's two main state-owned airlines were merged into one company. The new Air India is undergoing a corporate image makeover, and as a part of that effort, cabin crew and ground personnel will be getting smart new uniforms created by one of India's top fashion designers.

Designer Ritu Beri has been selected to design the new uniforms for India's national flag carrier, according to India's Economic Times:

The design of the new uniforms draw inspiration from the Sun Temple of Konark in Orissa, yet maintains a modern outlook.

The colour palette of the uniform is red, orange, black and white, with red standing for strength and orange for cultural roots.

"The endeavour is to combine our rich Indian colours and motifs from the Sun Temple with the powerful and more modern combination of black and white in the borders," a statement from Air India said.

The uniform for the female employees, both ground staff and cabin crew, would include sarees, tunics, scarves, jackets, coats, aprons and shoes, while there would be specially designed ties for the male staff.
For more information about the designer, visit Ritu Beri's website. While you are there, be sure to have a look at her Uniform Portfolio page.

When a photo of the new uniforms becomes available, I'll post it here on Cabin Crew News.